Filtering by Tag: Competitive and Industry dynamics
Led worldwide customer strategy program for leading multinational in OEM automotive sector (AGP Glass, Brazil). Articulated and executed analysis of customer needs for core B2B customers in 20+ countries. Interviewed 80+ CEOs and top executives. Created system to allow company to track detailed customer metrics and insights periodically.
Articulated and developed market analysis that enabled client with a first comprehensive point of view about the attractiveness of the market and better understanding of key success elements for define a solid market entry strategy. Completed more than 30+ interviews and extensive secondary research in English and Spanish.
For the oldest and largest non-profit home health care provider in the United States, developed A comprehensive research plan was created to address the challenges the organization would face in such a transition.
Helped CEO and top management acquire an in-depth understanding of key potential markets for the company's products related to several high-impact health conditions. Assessed company’s ability to generate value in each key market. This fact-based engagement allowed the client to prioritize R&D efforts, optimize resources and accelerate time to market.
Companies often have an abundance of data available, but many struggle to make sense of that data and to translate it into actionable insight for management. By keeping in mind these four best practices, management can create an effective competitive intelligence function that not only responds to your specific organizational needs and enhances decision making at multiple levels, but that also can become a long-term source of competitive advantage in the future.
