Market analysis to measure brand positioning, usage and consideration for leading financial services provider in Canada

March 02, 2015 by Growth Decisions.

Crafted and executed market research program that surveyed executives at 250 English and French speaking companies in Canada to measure key branding perception elements, validate key lender traits and track and compare historical marketing metrics.

Benefits and typical challenges when building an on-going customer and competitive insight program

February 24, 2015 by Growth Decisions.

Are you keeping pace, but feel like you have blind spots when it comes to your customers or competitors? Would you like to shore up these weak areas, and make sure you have alignment on strategy and growth expectations across your organization?

Uncovering customer insight to drive performance and innovation

February 17, 2015 by Growth Decisions.

At all times — especially in tough economic markets — it is important for companies to protect, develop and nurture client relationships. With economic downturns, companies across industries and geographies experience reductions in their customer bases which translate to revenue losses and weaker growth.