Filtering by Tag: client-cases-competitive-dynamics

Market attractiveness analysis for leading business services multinational to educate international growth and market entry

Articulated and developed market analysis that enabled client with a first comprehensive point of view about the attractiveness of the market and better understanding of key success elements for define a solid market entry strategy. Completed more than 30+ interviews and extensive secondary research in English and Spanish.

In-depth market analysis and opportunity prioritization for leading genetic-testing firm in the fast-growing field of personalized medicine

Helped CEO and top management acquire an in-depth understanding of key potential markets for the company's products related to several high-impact health conditions. Assessed company’s ability to generate value in each key market. This fact-based engagement allowed the client to prioritize R&D efforts, optimize resources and accelerate time to market.