Worldwide customer insight program for leading manufacturer of armored glass

September 15, 2018 by Growth Decisions.

Led worldwide customer strategy program for leading multinational in OEM automotive sector (AGP Glass, Brazil). Articulated and executed analysis of customer needs for core B2B customers in 20+ countries. Interviewed 80+ CEOs and top executives. Created system to allow company to track detailed customer metrics and insights periodically.

National key accounts research to protect competitive position and drive growth for leading financial services entity

September 14, 2018 by Growth Decisions.

Assisted leading worldwide financial services institution with identification and validation of key account satisfaction drivers. Proposed 25+ improvement actions to increase retention and deal size.

Market analysis to measure brand positioning, usage and consideration for leading financial services provider in Canada

March 02, 2015 by Growth Decisions.

Crafted and executed market research program that surveyed executives at 250 English and French speaking companies in Canada to measure key branding perception elements, validate key lender traits and track and compare historical marketing metrics.