Market attractiveness analysis for leading business services multinational to educate international growth and market entry

September 13, 2018 by Growth Decisions.

Articulated and developed market analysis that enabled client with a first comprehensive point of view about the attractiveness of the market and better understanding of key success elements for define a solid market entry strategy. Completed more than 30+ interviews and extensive secondary research in English and Spanish.

Strategic and operational plan for $20M cloud-computing health IT company

September 10, 2018 by Growth Decisions.

Led strategic repositioning of a $20M cloud computing – Health IT technology venture. Worked with GM and management to re-focus company’s direction and operations. Developed new 5-year strategic plan and value proposition, articulated integrated financial and operational models, defined sales force design and staffing ramp-up, crafted functional action plans and execution/tracking metrics.

Competitive landscaping for leading retailer to educate their push marketing strategy and implementation of iBeacon technology

February 28, 2015 by Growth Decisions.

The company is recognized American retailer that operates the one of the largest network in the United States of movie and game rental kiosks as well as cashing machines. The company has more than 60,000 points of sales including a variety of services in the US, UK, Ireland, Canada, Puerto Rico and Mexico.